The Internet has made business more competitive than ever. While this benefits large mass-producers, traditional artisans are losing out. They invest years mastering their craft, leaving them little time to engage with the rapid progress of the Internet. They also often live in less privileged regions of the world, where difficulty accessing this crucial technology is another obstacle to their entry into the global marketplace. Often, their only choice is to turn to third-party vendors who mark up the prices of their products without sharing the profit. Diminished profits mean more and more artisans are unable to continue their work, and fewer and fewer people become interested in carrying on the traditions. Sometimes the products are copied, mass-produced, and fraudulently sold to an unwary public as the real thing. All these threats are eroding artisanal cultures the world over. By means of innovative user-interface technology, Artisanary aims to level the playing field for individual artisans to engage in e-commerce. Fair trade, respect for cultural diversity, delivering genuine value, and the belief that we can all share in the benefits of modern technology---these are the guiding principles of our business.